New Car Buyer Program

Buying a new car is one of the biggest purchases a person can make and it is not an easy choice.

With Targeted Response Marketing’s “New Car Buyer” program, new car buyers are presented with a gift basket filled with gifts, snacks, and sample auto care products when they take delivery of their new car.

There is heavy competition out there from other dealers and independent service shops. With all the money dealers spend to attract and keep customers, a thank you gift is a small and very effective investment that speaks directly to your customer base on an individual level that is not easily forgotten or ignored.

Your custom designed Gift Certificate will be delivered in a gift basket that is designed around a very
useful 12 quart galvanized metal pail complete with car wash supplies. The pails and ribbons are all
colorfully imprinted with the auto makers logo and colors. Your business is sure to be remembered each time the pail is used again and again.

Our program helps local dealerships and auto service businesses obtain and most importantly retain loyal customers.

Many new car dealerships know that a gift basket or gift to a new buyer makes sense. It is a pleasant introduction to your company and improves their overall experience. However, there are other opportunities for using gifts to build relationships. Some examples: a service customer who had a bad experience, a sales customer celebrating their yearly purchase anniversary, and your top twenty most loyal owners who spend a lot over a long period of time. The latter is a group that is already spending money at your dealership. They do not need deep discounts to keep coming back, but they would appreciate and respond well to a small token of your appreciation.

The disgruntled service customer is likely to fill out a customer satisfaction survey. Why not surprise and delight with an unexpected gesture of goodwill once their problem is solved? Product problems or mishaps may be beyond your control, but you can fix the relationship. As for the customer who already owns the car, keeping that relationship going will increase the likelihood of that customer buying his or her next vehicle from your dealership.

Included in the gift basket are gourmet food items and Gift Certificates from local businesses that specialize in the customization and service of automobiles and trucks. We also include special offers from gas stations and auto travel clubs. This gift basket with be warmly received and remembered and they are sure to tell their friends.

Dealerships can also include any special service offers that they provide to their clients. As with all of our programs, your business is guaranteed exclusivity.

Contact Targeted Response Marketing today to have your dealership, after market auto service business, or custom shop included in this ideal program to reach new car buyers.