New Mover Program

Targeted Response Marketing provides your new neighbors with the traditional hospitality of warm gifts from the neighborhood in a premium gift basket. We introduce over 100,000 families a year to thousands of businesses across the South Florida area.

The necessary psychological triggers which prompt our gift baskets to be opened, give our sponsors the opportunity they deserve. Plus it gives these families the special attention they need as new residents to the area — all wrapped up in the unique spirit of a hospitable, caring new community they now call home.

The New Movers Gift Basket is our flagship marketing vehicle, bringing your company into the homes of hundreds of potential new customers every month by way of our custom designed Gift Certificates. New movers receive their gift basket completely free-of-charge from their realtor or leasing office when they receive the keys to their new home.

Each gift basket is loaded with gourmet foods and useful items, a local guide featuring tips, local information, and
exclusive special offers aimed to drive customers to your door. It is sponsored by local businesses just like yours and is welcomed by customers new to the area.

The three crucial reasons why new movers make such lucrative customers

New movers are quite simply the best qualified prospects for your business, looking to spend large amounts of money on their new home. They possess the three crucial properties common to all great customers:

	Rich - Yes, new movers are cash rich! They spend 5 times more than established residents and they spend more in the first six months than established residents spend in 5 years.
	Ready - They receive the New Movers Gift Basket at the perfect time - just after moving in, before making big purchasing decisions and before establishing new shopping habits.
	Receptive - Due to their relocation new movers are forced to seek out new shops and suppliers and establish new long term buying relationships.