New Baby Program

Expectant and new parents are one of today’s most profitable market segments for healthcare and retail. This ready-for-change audience is very receptive to relevant life-stage communications. Targeted Response Marketing helps you build loyalty with these new families by establishing an ongoing dialogue and converting them to long term customers.

Not only does the birth of a baby trigger a flurry of new purchases of everything from disposable diapers and toys to cars and houses, but many parents are also eager to learn about child-rearing and they actively seek out the messages marketers are looking to deliver.

Our New Baby Program delivers gift baskets to the new parents from local civic minded businesses at this special time in a couples life.

New Mothers spend an average of $13,000 on products and services within the first year of their child’s life.

Film & film processing, portraits, book clubs, health-related products, weight loss, self-improvement, furniture, and children’s products are some of the items new parents are purchasing.

Every parent wants their child to be happy, healthy and smart. If you can associate your product with those things, it's going to get their attention.

Targeted Response Marketing offers your local business a chance to join in with national brand infant products and services to reach new parents in both pre-natal and post-natal settings.

Our new baby gift basket includes infant product samples, educational materials, and publications, that are distributed through hospitals, physician’s offices, child birth education centers, and other credible venues at no charge to the new parents.

With brand loyalties being established during this significant life-stage change, local businesses should capitalize on targeting this audience. Targeted Response Marketing can make this happen.